What is the corporate ick?

“The ick in dating refers to a sudden, intense feeling of repulsion or disgust toward a romantic partner or potential partner, often triggered by a specific action, behavior, or trait that one finds unattractive or off-putting,” Natacha Noël, NYC based dating coach.

The Corporate Ick is the cringy or uncomfortable moments a company makes to try to influence an audience or get their attention that either fall flat, miss the mark or demonstrate a lack of awareness of who their actual audience is.